OUR OWN VIDEO EXPERIMENTS
We test our videos on ourselves first.
The Cervantes lab is where our founder produces AI-generated videos, tries new hooks and formats, and watches how real audiences respond across a developing network of accounts.
What we’re exploring
Hooks
What makes someone stop and pay attention?
Formats
Which stories can become repeatable content?
Distribution
How does the same idea behave across different channels?
Learning
What does each result suggest we should try next?
A useful experiment has context.
We document the idea, the content, the channel and the observation. A strong result can suggest a new direction; it still needs to be tested against the goals of the next project.
From an experiment to your next video.
Need videos that explain your product, refresh your ads or build an audience? Tell us what you want to make.